In an effort to test our team’s Augmented Reality capabilities, we concocted a “Gift Ray Vision” iPad app for Leo Burnett's annual Kid's Day. Using the iPad’s camera, kids could use the Gift Ray Vision app to scan a gift and see an x-ray view of what's inside. To keep kids coming back and virtually "opening" gifts throughout the day, we created a series of custom wrapping papers that served as AR trackers, each of which revealed a unique “inside the box” experience.
