Aimed at getting new people to sign up for Tough Mudder events, the "We Were Made For This" global campaign was built on the premise that there's nothing on a Tough Mudder course that we haven't done before. From swinging from monkey boars to hopping walls to getting caked head-to-toe in mud. Back then it was just part of growing up. But our campaign took it a step further, and revealed all those dares and dirty knees for what they truly were: training.
Received 2016 MARCOM Platinum award in the Corporate Image category.
Ad Week
