For the Hallmark Signature holiday campaign, we wanted people to think of the most extraordinary relationships in their own lives, and recognize them with a Hallmark Signature card.
The “No Ordinary Cards” campaign was named America’s third favorite holiday ad of 2016 by Ace Metrix’s consumer panel. Ads were scored based on likeability, relevance and “watchability.” The work beat out other holiday ad efforts from the likes of Apple, Coca-Cola, Kohls, and Amazon.