For the 2017 Garnier Fructis Style launch, we asked women to trust their hair with more than just a ponytail, and believe in what their hair can do.
This is Garnier's first campaign shot with real women (not hair models) and includes 100% unretouched hair.
Hum by Verizon is the technology that connects you to your car. In this series of :15 and :30's, we showed how Hum helps you get where you’re going. Because you have places to be. And getting there is everything. To complement the video campaign, we also created a lifestyle and product image library for the Hum brand to use across digital and retail.
Veuve Clicquot was looking for a way to extend their global Let Life Surprise You campaign into the digital space, and enhance champagne's relevance among American Millennials. With Madame Clicquot herself as our muse and the supremely talented Juliette Binoche as our voice, we created a series of films that recast this time-honored brand for today's audience. Write Your Own Label tapped into Millennials' irrepressible desire to live life on their own terms, and captured the attention of a whole new generation of champagne drinkers.
For the Hallmark Signature holiday campaign, we wanted people to think of the most extraordinary relationships in their own lives, and recognize them with a Hallmark Signature card.
The “No Ordinary Cards” campaign was named America’s third favorite holiday ad of 2016 by Ace Metrix’s consumer panel. Ads were scored based on likeability, relevance and “watchability.” The work beat out other holiday ad efforts from the likes of Apple, Coca-Cola, Kohls, and Amazon.
Winner of the 4A's Truth Brief Competition
Advertising is a boundless canvas, providing students with endless opportunities to realize their creative potential. In response to 4A’s TruthBrief initiative, aimed at opening students' minds to the advertising world, Leo Burnett put on an art show at a college campus. Featuring ads stripped of all branding, the show revealed advertising as a powerful means of expressing creativity, and moving people.
We can all relate to seeing a hairstyle on Pinterest and thinking “my hair can’t do that.” To show women what their hair can do with the right tutorial and a little belief, we partnered with influencers to create a series of how-to videos and Pinterest content.
Marwen is a Chicago-based nonprofit that provides underserved students with free art classes and training. Students learn to channel and express their creativity in a variety of ways, and graduate ready to follow their art and forge their own path. As the digital creative lead for Marwen's 2013 Paintbrush Ball–their annual fundraiser gala and student art showcase–I developed a visual identity and responsive microsite to further bring their mission to life.
With the Affordable Care Act empowering more Americans to sign up for health care in 2014, health insurance giant Anthem was looking for an original and accessible way to teach applicants about the importance of health insurance. Based on the idea that it’s just as easy to get sick as it is to get health insurance, we created an elaborate elementary school musical—led by an overly-enthusiastic Forrest Kline of HelloGoodbye—and sang our way to viral success earning a Canne Lion Health nomination.
– Gold, Internationalist Award, 2014
– Finalist, The Global Awards, 2014
– Canne Lion Health nomination
Veuve Clicquot was looking to create a social hub for fans to explore branded and user generated content alike. From sketch through final build, I led a lean team of visual designers, UX designers, and developers to create a custom tumblr page, where users can delve into the vibrant world of Veuve Clicquot.
– Platinum Award for Marketing, MarCom Awards, 2016
– Gold Award for Social Content, MarCom Awards, 2016
– Best Online Marketing Campaign in Alcohol & Beverage, MediaPost Awards (OMMA) 2016
Aimed at getting new people to sign up for Tough Mudder events, the "We Were Made For This" global campaign was built on the premise that there's nothing on a Tough Mudder course that we haven't done before. From swinging from monkey boars to hopping walls to getting caked head-to-toe in mud. Back then it was just part of growing up. But our campaign took it a step further, and revealed all those dares and dirty knees for what they truly were: training.
Received 2016 MARCOM Platinum award in the Corporate Image category.
As an extension of the Hallmark Signature holiday campaign, we brought some of the seasons most popular cards to life.
SPACES finds the best, closest and cheapest available parking garages in the city - and allows you to manage your entire parking experience from your phone.
Collaborating with the SPACES team we created the brand from the ground up through identity, naming, messaging, app/product design, and swag.
As one of the world’s most well renowned spirit brands Stoli launched a campaign aiming to establish itself as not just a vodka, but THE vodka. ROKKAN designed Stoli.com to carry the campaigns extraordinary momentum into the digital space, and create a unified brand presence from the streets to the screen.
With open enrollment just around the corner, Anthem tasked ROKKAN with informing people about all things health insurance. Enter Justin Sured—your boisterous, lovable and quick-witted guide to a life with benefits. In a series of highly sharable shorts, Justin delivered a steady supply of valuable health insurance-related information, empowering audiences to enroll with confidence.
You (should) tell your Mom you love her every day, but on Mother’s Day it’s best to do so in writing. This Hallmark Signature social content series is a gentle reminder to send no ordinary card, to no ordinary Mom.
Who doesn't love a fast and easy party hack? To enrich Stoli's global digital content, we created a suite of party hacks aimed at helping hosts spend less time hosting, and more time hanging. These hassle-free tips and tricks were a huge hit, and went a long way towards positioning Stoli as a brand capable of making any party feel more like the party.
In an effort to test our team’s Augmented Reality capabilities, we concocted a “Gift Ray Vision” iPad app for Leo Burnett's annual Kid's Day. Using the iPad’s camera, kids could use the Gift Ray Vision app to scan a gift and see an x-ray view of what's inside. To keep kids coming back and virtually "opening" gifts throughout the day, we created a series of custom wrapping papers that served as AR trackers, each of which revealed a unique “inside the box” experience.
To announce Skoal's newest Swedish style spit-free tobacco pouches, we turned the Skoal website into a portal to transport visitors to the digital island of Skoaldinavia. Upon arrival, visitors were invited to experience all that Skoaldinavia had to offer by obtaining their Skoaldinavian citizenship, which they could validate with a personalized passport. The passport entered citizens into the Sister City Sweepstakes, as well as provided information around exclusive events and promotions.
Created for health insurance giant Anthem, Real-health.com aimed to educate and inspire Americans to embrace the Affordable Care Act and sign-up for a health benefits plan through their local state’s online marketplace.
McDonald’s invited Leo Burnett and a competing agency to modernize Ronald McDonald’s look for the year 2013. With a 30+ year relationship on the line, losing Ronald was not an option. Working independently from the Ronald team, my instructions were to “elevate the creative product in any way possible.” I developed the overarching strategy that guided our creative decisions and ultimately retained the business.
The reality show Keeping up with the Kardashians is a fun, fabulous, celebration of pop culture that embodies everything the E! network stands for– except for its on-air show package. Since 2007 this show has been screaming for a makeover, so for SCAD’s 2010 Broadcast Packaging class I silenced Keeping up with the Kardashians ugly screams.
In 2010, my show package made an un-official premier on NBC's 30 ROCK. In the episode Alec Baldwin cued Keeping up with the Kardashians to play on-screen while show introducing speech recognition technology for television.
See the steps I took as a designer in my research and pitch books to make the Kardashian show package look and feel as fabulous as they are.