The reality show Keeping up with the Kardashians is a fun, fabulous, celebration of pop culture that embodies everything the E! network stands for– except for its on-air show package. Since 2007 this show has been screaming for a makeover, so for SCAD’s 2010 Broadcast Packaging class I silenced Keeping up with the Kardashians ugly screams.
In 2010, my show package made an un-official premier on NBC's 30 ROCK. In the episode Alec Baldwin cued Keeping up with the Kardashians to play on-screen while show introducing speech recognition technology for television.
See the steps I took as a designer in my research and pitch books to make the Kardashian show package look and feel as fabulous as they are.
See the Pitch Book
See all Animations
