Pitch Work: All visuals are for concept– not final artwork.
The Brief: Create a second screen experience to “Turn Great Olympic Starts into a Great Thing: breakfast for a child in need.” While also working with Kellogg's existing brand partners, TV and digital Olympic media buys and retail promotions.
The Pitch: With the time difference between Sochi and the US, there are passionate fans who will want to see their favorite athletes and sporting events in real time. If viewers await the NBC's primetime broadcast, they become susceptible to spoilers revealed on social media. Through a mobile site, Kellogg's will make it simple for consumers to be notified when viewers favorite athletes and events are about to START in Sochi, and in return they can transform that great start into a great thing–breakfast for a kid who needs it.