P&G needed a better way to access and share consumer insight data. Traditional decks do the job, but they aren’t always as engaging as they could be. Starting with the Always/Tampax team and a rapid 5 day deadline, I lead art direction on the prototype pitched to transform P&G consumer insights from a static powerpoint into an interactive iPad experience powered by a CMS.
To bring this prototype to life I lead UX, created wireframes, final visuals, directed animators to create example video content and worked closely with web engineers to deliver a functioning web app prototype.
