With the Leo Burnett Groupe I worked as the project lead, product manager, and UX designer of Pyxis, an agency patented platform which allows clients to preview in-store creative in 3D retail simulations.
The Retail Design and Creative Technology groups collaborated to reimagine the agency’s creative process in consideration of emerging technologies and clients’ evolving needs. The result is a robust web application built on the Unity 3D game engine.
Pyxis™ allows teams to imagine what their campaigns will look like in a retail environment without prototyping an entire display or store. Designed with multiple users in mind, account and creative teams can make immersive remote presentations for clients to view -- all via the web browser.
Pyxis™ is an ongoing project, and the team is now designing and implementing new features to expand its capabilities. Eventually the agency hopes to integrate features such as in-enviornment communication, market research testing, simplified upload process, and even VR immersion. Pyxis™ will help to make 3D expertise a core capability of Leo Burnett and Arc Worldwide.
